Ape Club

After years of exploring the world, the Bored Ape named Monsieur L’Amour decided to make a permanent home in the serene and picturesque Uluwatu, located on the island of Bali. This is where he establish his dream project - a luxurious retreat that offers people from all over the world the opportunity to indulge in life’s pleasures, savor exquisite cuisines, experience impeccable hospitality, and relish a laidback and welcoming atmosphere. Thus, he built the Ape Club, a sanctuary that embodies the very essence of his passion for life and his unwavering commitment to making every moment count

He asked me to help with his brand identity. So I did. Starting with a logo design based on the likeness of his Bored Ape Yacht Club portrait. From there we developed a colour palette, vernacular patterns, photographic style, menus, staff clothing and digital assets to reflect the idyllic setting and brand experience on offer.