Logos, packaging, collateral... perspectives, for what they are worth, by a well seasoned graphic designer.

How is Branding Like Fly Fishing?

Via my informative years in the Pacific Northwest of the States, Montana and a few streams, when I saw this article, it connected...just passing it on. In “Branded Hooks,” Andrew Krantz bridges the gap between fly fishing and branding by examining a fishing story, lesson, or memory and distilling it into a valuable branding insight. By uncovering the similarities between the two unrelated realms, Andrew seeks to demonstrate that lessons can be unearthed from unexpected sources....Read more.

Rebrand your Business.

Rebranding is a solid and successful marketing strategy that involves many different items. It can be changing a business’s name, logo, slogan, vision, or mission statement, and attract a new target audience, etc. Companies must evolve to stay competitive, and sometimes that means a new look and feel of a brand....Read more.

The importance of a logo.

Often the single most visible expression of a brand’s identity is the logo. It’s the company signature, the brand icon and the banner under which one does business. A logo design should complement your company core values, ethics and vision. It also must reflect your brand positioning and desired image....Read more.

Canning for small batch craft brewers.

We know a lot of breweries and other craft beverage producers gave it their best to keep business going, get full tanks into cans and transition to curbside pick-up, drive-through or delivery sales during the coronavirus (COVID-19) crisis. We did the same at Millwood Brewing Co. with the hope of surviving....Read more.

Water Bottle Label Shape and Design

Today in 2022, we are in the world of millennials and the global generation. Increasing health awareness and making a lifestyle statement through custom water bottles is booming. A catchy and creative product label design attracts a potential buyer and influences any customer’s decision making....Read more.

My basic creative process.

Fundamental to creating strong brand elements is to clearly understand those unique needs. To ensure a successful project result it is essential that your designer understands and acknowledges a clear understanding of the goal...Read more.