Logos, packaging, collateral... perspectives, for what they are worth, by a well seasoned graphic designer.

Via my informative years in the Pacific Northwest of the States, Montana and a few streams, when I saw this article, it connected...just passing it on. In “Branded Hooks,” Andrew Krantz bridges the gap between fly fishing and branding by examining a fishing story, lesson, or memory and distilling it into a valuable branding insight. By uncovering the similarities between the two unrelated realms, Andrew seeks to demonstrate that lessons can be unearthed from unexpected sources....Read more.

Rebranding is a solid and successful marketing strategy that involves many different items. It can be changing a business’s name, logo, slogan, vision, or mission statement, and attract a new target audience, etc. Companies must evolve to stay competitive, and sometimes that means a new look and feel of a brand....Read more.

Often the single most visible expression of a brand’s identity is the logo. It’s the company signature, the brand icon and the banner under which one does business. A logo design should complement your company core values, ethics and vision. It also must reflect your brand positioning and desired image....Read more.

Packaging is a vital marketing element. It’s the thing that can make or break a product. Will the consumer focus on your product and buy it or move on to something else? The packaging will be a deciding factor. Therefore, packaging should be a strategy and a solution, working as a vital component in a focused marketing effort ...Read more.

Two months ago, a study revealed that the US recycling rate had dropped to just 5% in 2021. Despite new legislation, such as the introduced (but unpassed) US’ Break Free from Plastic Pollution Act and the Plastics Tax in the UK, which took effect last April, there’s a gaping disconnect between the policies and their intent and real-life impact....Read more.

We know a lot of breweries and other craft beverage producers gave it their best to keep business going, get full tanks into cans and transition to curbside pick-up, drive-through or delivery sales during the coronavirus (COVID-19) crisis. We did the same at Millwood Brewing Co. with the hope of surviving....Read more.

Today in 2022, we are in the world of millennials and the global generation. Increasing health awareness and making a lifestyle statement through custom water bottles is booming. A catchy and creative product label design attracts a potential buyer and influences any customer’s decision making....Read more.

Fundamental to creating strong brand elements is to clearly understand those unique needs. To ensure a successful project result it is essential that your designer understands and acknowledges a clear understanding of the goal...Read more.