Often the single most visible expression of a brand’s identity is the logo. It’s the corporate signature, the brand icon and the banner under which one does business. A logo design should complement your company core values, ethics and vision. It also must reflect your brand positioning and desired image.
Recognition is one of the main factors of successful branding. A strong identity, especially in logo or logotype, strengthens your brand, making it recognizable to the target audience. Brand is what your customers experience and it is important that the experience is consistent for them. Your company branding and marketing efforts depend on visual consistency and a quality logo that clearly represents your company. A good logo leads the viewer to the pertinent; it is what potential and existing clients memorize first and how they will accept your company.