Advertising on social is a hyper-direct way to reach the audience you want. You can target brand new customers or returning ones. It’s also a chance to do some hands-on A/B testing if needed.
Try looking at which social networks perform well organically for your brand. Where does your content naturally strike a chord with fans? This would be the obvious choice for your first social ad campaigns. When you're ready, get in touch, we'll put together a plan and design some targeted social media ads.